NEW YORK — Blow Styling Salon, the blowout hot spot in the Meatpacking District here, is planning to roll out its namesake product line and open new locations.

The product line, dubbed Blow Hair Care, is slated to be introduced in 25 doors, including retail boutiques, apothecaries, hotels and spas. It was introduced at the original 342 West 14th Street Blow location in November.

Meanwhile, Blow has its sights set on two new salons in the New York area — possibly on the Upper East and West Sides — over the next two years, in addition to expanding into metro areas in Los Angeles, Las Vegas and Chicago.

Blow Hair Care, a five-item line that features shampoo, conditioner, styling mist, volumizing mist and climate neutralizer, will be carried on blowstylingsalon.com starting this month. The 9-oz. shampoo, conditioner, styling and volumizing mist will each retail for $15, while a 2-oz. climate neutralizer retails for $19.50. The products are designed to protect, preserve and nurture blow-dry-styled hair.

“We’re underscoring our brand positioning and using our brand’s authority as the blow-dry experts to create a line of products that are specialized for women who blow-dry their hair,” said Stuart Sklar, a Blow co-founder, who formerly served as L’Oréal’s senior vice president of marketing for Matrix and held other positions at L’Oréal in skin care and cosmetics. “We’ve created these products to help customers keep up their everyday hair maintenance at home.”

Sklar said the goal is for Blow Hair Care to include up to 15 total products in the collection by the end of this year. Over the next five years, Blow plans to feature 30 products in 2,500 doors, bringing in a total of $30 million in retail sales through Internet, retail and catalogue businesses.

When the Blow Styling Salon first opened two years ago, three business partners — Sklar, Jennifer Denton and Juli Flakstad — wanted to create a one-stop beauty destination that specialized in blow-drying and styling hair.

“We wanted to offer consumers excellent quality for an affordable price,” said Sklar. “Since blow-drying your hair is everyday glamour maintenance, we wanted to help customer maintain their personal sense of glamour and style. We created a new category that was about accessibility, approachability and affordability.” At the salon’s opening, Blow opened a “blow-dry bar” where customers could get their hair blow-dried and styled in less than an hour for prices starting at $40. In response to customer requests, Blow decided to offer added convenience by offering manicures and pedicures to customers having their hair done. Last spring, the salon opened a “groom room” where customers can get their hair cut and colored.

This story first appeared in the January 5, 2007 issue of WWD. Subscribe Today.

Sklar plans to turn Blow into a “national brand” over the next few years through the planned salon and product expansion. The company also hopes to partner with hotels and health clubs to open additional salons.

load comments
blog comments powered by Disqus