MILAN — Blufin, the umbrella company for Blumarine, Anna Molinari and Blugirl, is adjusting its lineup.

Rossella Tarabini, the designer for Anna Molinari, will no longer design full-fledged collections for the brand. Instead, she will focus on custom-made, stand-alone pieces that highlight couture-driven workmanship. The pieces will be produced in the group’s headquarters in Carpi, near Modena, Italy, along with the rest of the lines.

As part of her new course, Tarabini will bypass seasonal fads to concentrate on customized tenets based on the consumer’s needs in terms of details and sizes. The designer was unavailable for comment.

Tarabini won’t stage a fall-winter 2009 show in February, but is evaluating a small presentation in July during couture week in Paris.

During the past month, speculation had intensified that Tarabini was considering quitting fashion for personal reasons. A spokeswoman denied it.

On the Blumarine front, the brand has brought its accessories production in-house, ending its longtime accessories license with Marianelli.

Bags, footwear and small leather goods will now be designed out of the brand’s Milan showroom.

“Given the market’s demand for increasingly niche products and given the growth trend for luxury products, the goal is to reposition the three brands higher, diversifying the product, strengthening the image of the single brands and creating a dedicated retail network,” said Blufin chief executive officer Gianguido Tarabini, who took the helm of the company after the death of his father, Gianpaolo Tarabini, in May 2006.

Anna Molinari will also need sharp scissors to cut the ribbons at various store openings on tap for 2008.

After the opening of a Blumarine unit in Miami next month, a New York store will open by the middle of next year. There are plans for outposts in Cannes, France; London; Tokyo; Dubai; Riyadh and Jeddah in Saudi Arabia; Doha, Qatar; Abu Dhabi, United Arab Emirates, and in Korea.

Blumarine was launched in 1981 and is designed by Molinari, who is also the creative mind for the young and trendy Blugirl line, launched in 1995. That same year, Blufin launched Anna Molinari, designed by Molinari’s daughter, Rossella Tarabini.

This story first appeared in the November 20, 2007 issue of WWD. Subscribe Today.

Blugirl is investing in monobrand stores with 2008 openings planned for Paris, Kiev and Saint-Tropez. Tarabini declined to disclose investment figures for the retail rollout as well as a sales forecast for 2007. Blufin posted 2006 sales of 102.4 million euros, or $128.6 million.

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