LONDON — Boden is headed to Hogwarts for fall 2019 with an 81-piece Harry Potter-inspired apparel collection for kids, with pieces ranging from Hedwig intarsia sweaters to magical cloaks.
Hot on the trail of Asos, which is tapping into the hype for “The Lion King” and teaming with The Walt Disney Co. to create a capsule based on the film ahead of its live-action reboot later this month, Boden has partnered with Warner Bros. Consumer Products for a one-off Mini Boden collection.
It features bespoke prints, one-off styles, and unique embroidery inspired by Harry Potter and the Wizarding World.
The collection will run from newborn through age 16, and will launch on Aug. 5. A further collection will land on Oct. 7, timed with Halloween and Christmas.
The range has been designed in-house by the Mini Boden design teams. Each piece is unique, with intricate prints, embroidery and motifs in velvets, tulles and knits, and will only available from Mini Boden.
Details include color-change sequins, fluttering appliqués and 3-D detailing on tops, capes, trousers and dresses. Designs inspired by Hogwarts castle are embellished with embroidery and sequins, while spells and symbols adorn waistbands, dresses and trousers.
The centerpiece of the collection is the Protego Maxima Magical Cloak in velvet, gold jacquard piping and sequin embroidery, and a matching party dress in deep purple tulle. The yellow wool-blend Hedwig cardigan features Harry Potter’s beloved owl in intarsia on each sleeve with a faux-fur body.
The Mini Boden range will also offer Hogwarts House Breton shirts with embroidered lettering and house colors, rugby shirts featuring Potter’s Quidditch number and Hogwarts crest, sweatshirts and statement tees in Hogwarts’ house colors.
The collection starts from 16 pounds for a printed Broom Facts T-shirt.