NEW YORK — Bogner has never been a brand to back away from a little over-the-top embellishment, and this fall’s furry indulgence is no exception.
The first snowfall is still months away, but Gorsuch Ltd. is banking on Bogner’s fur lunar boots to drum up sales in its stores in Aspen, Beaver Creek, Vail and Keystone, Colo.
The rabbit version will have a retail price of $535 and is available in white or dyed pink. The natural-colored coyote style will sell for $1,850 and the ultra-luxe customer will be able to order sable boots directly from Bogner of America, the company’s Newport, Vt.-based American arm, to the tune of $4,325. Each style is water and snow repellent and has a detachable inner boot. Gorsuch has ordered about 400 units thus far, according to Peter Born, Bogner of America’s newly appointed president.
“From the fur itself to the way it is designed, it looks great. It is perfectly fitting to our line and to our outfits,” he said.
In recent seasons, Bogner has been layering up its collection with accessories, since many of the brand’s loyalists have no qualms about maintaining a head-to-toe ensemble. Ski bunnies in such hard-to-reach resorts as Aspen and St. Moritz are some of the label’s most ardent fans. This year they will find racy styles including a leopard-printed parka with embroidered roses and a Swarovski-encrusted ski jacket.