By  on December 18, 2015

In the new book Fashion and the Art of Pochoir: The Golden Age of Illustration in Paris (Thames & Hudson) authors April Calahan and Cassidy Zachary examine the technique, history and people behind the glorious, rarely seen fashion illustrations of the early twentieth century. In this excerpt they discuss the pioneering collaboration of designer Paul Poiret and illustrator Paul Iribe.

The fashion pioneer Paul Poiret set a new standard for the presentation of fashion illustration in 1908 when he commissioned the artist Paul Iribe to illustrate a portfolio of his designs entitled Les Robes de Paul Poiret racontées par Paul Iribe. Poiret intended the album for the “élite of Society” and declared it to be “in homage to all the great ladies of the whole world.”

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