PARIS — Bottega Veneta is the latest luxury powerhouse to pitch its tent on Avenue Montaigne here. Just in time for couture week, the Gucci Group-owned fashion and accessories firm opened its second store in the City of Light, after the Faubourg Saint-Honoré unit, in a space formerly occupied by Ines de la Fressange. Spread over 3,000-square-feet, the new store showcases all the house’s products, from its signature bags to shoes, women’s and men’s fashions and home accessories.
“Avenue Montaigne is one of the most important and beautiful shopping destinations in the world,” says Bottega Veneta’s creative director Tomas Maier. “The store is unusual and has an interesting layout [that makes it] very intimate and private.”
Indeed, shoppers enter via a small space and hallway that leads to the main L-shaped shopping area. Skylights allow light to stream in, while each category is displayed in niche-like spaces. Other recent additions to the luxury strip include Chloé, Jimmy Choo and Montaigne Market, an upscale multibrand fashion emporium. Chrome Hearts later this spring will open its first Paris shop on the street, too.