By  on March 29, 2018

Today is Major League Baseball’s Opening Day, the first such day in 50 years when every club — weather allowing — will be in action. Semi-obsessed with Gucci’s brilliant collaboration with Major League Baseball, which debuted for pre-fall with zhushed-up caps and erupted in full-flower eccentricity on Alessandro Michele’s fall runway, I sought an interview about it with MLB. I asked for the baseball person who gave the project the green light but would have settled for any executive knowledgeable about the deal. Amidst the endless litany of fashion collaborations, usually major brands seeking street cred by hooking up with the hot streetwear or athletic brand du jour, Michele, he of the oft-worn Yankees cap, secured the use of the logos of several teams, including the Yankees, Pittsburgh Pirates and San Francisco Giants. What the teams’ role or level of cooperation is, I don’t know. That would have been a question.

To continue reading this article...

load comments
blog comments powered by Disqus