NEW YORK — Cover Girl has signed a multiyear contract with Joy Bryant, bringing the actress into a growing group of beautiful spokeswomen that includes celebrities Molly Sims, Queen Latifah and Keri Russell. The contract is estimated to be worth $1 million a year, according to industry sources. Print and TV ads featuring Bryant are scheduled for August, in which Bryant will be representing TruBlend Whipped Foundation, a new Cover Girl face product that matches 97 percent of skin tones.
The former model’s next project, “Bobby,” is a film about the assassination of Robert Kennedy.
Prior to joining Cover Girl, Bryant represented brands including Tommy Hilfiger and Victoria’s Secret, but is perhaps best known for her role playing opposite Denzel Washington in “Antwone Fisher.”
“Joy brings an energy and spark to all her projects, and her carefree personality will shine through in the Cover Girl campaigns,” said Gina Drosos, vice president and general manager of global cosmetics, Procter & Gamble Beauty. The Bronx-born beauty was discovered while she was a full-time student at Yale.