ROME — Omnia means “everything” in Latin, and “one’s lifelong wish” in Arabic. To Bulgari, it also, hopefully, means “winner.” The Italian luxury goods house is aiming to make Omnia the hottest selling scent in its fragrance portfolio, with industry sources estimating that the new scent could generate $60 million to $70 million globally at retail during its first year in 14,000 points of sale.

This story first appeared in the April 18, 2003 issue of WWD. Subscribe Today.

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