The British luxury brand plans to show in London and Milan for fall, the first time it will show its women’s line outside of London.
Burberry will present its London line on Feb. 21 in its showroom in Haymarket here during London Fashion Week. It then will show its more expensive Prorsum collection in Milan during the Italian shows. The date of its Milan show is still being determined, but it will be on the official calendar, Patricia Doherty, Burberry’s senior vice president of marketing, told WWD. The Milan show will take place at Cinema del Corso, where Burberry showed its Prorsum men’s wear in January.
Both collections are overseen by Burberry’s creative director, Christopher Bailey, who joined the company last March.
“The London collection is getting stronger, and we felt this would help to better crystallize the two collections,” Doherty said in a telephone interview. “We feel strongly about supporting the British Fashion Council and thought there was no better way to do that than to show the London collection in London.”
Burberry didn’t hold a Prorsum presentation last season because of the events of Sept. 11. Its last Prorsum women’s wear presentation was in February 2001 during London Fashion Week. That was the last collection designed by its then-creative director Roberto Menichetti. Menichetti, who had little involvement in Burberry’s London line, resigned from the company shortly thereafter and since has become creative director of Cerruti in Italy.