NEW YORK — Burton Snowboards said Thursday it will acquire four snowboard brands from Four Star Distribution, an action sports company based in San Clemente, Calif.
The companies being purchased are equipment brands Forum and Jeenyus and outerwear labels Special Blend and Foursquare. Terms of the deal were not disclosed, and company executives declined to give sales information.
“The acquisition of Forum, Special Blend, Jeenyus and Foursquare presents an excellent opportunity for us,” Laurent Potdevin, president of Burton, said in an interview. “We feel we can expand on what they have built and take it into wider distribution.
Potdevin said the acquisition is going to add “relatively small” revenues but will provide Burton the opportunity to continue to further its reach in the snowboard arena. He noted these brands will stay based on the West Coast but will move from their current location. Four Star also owns Circa, a skateboard brand.
Burton has been building its business in recent years, and now has a stable of brands, including Analog, Gravis Footwear and Anon Optics. The company, which has estimated sales of about $300 million, has also been pumping up its women’s business with more fashion-forward offerings and a broader array of products.
Jack Burton, founder and owner of Burton, said in a statement: “I think I speak for all of us when I say that we have gotten tired of watching ski companies buy up snowboard brands. Forum is a company we have always respected, and it is a brand that needed to stay in the hands of snowboarders.” The deal is expected to close on Aug. 15.
— Melanie Kletter