By  on January 25, 2007

Buyers shopping for premium denim at this week’s Project and Blue trade shows in New York made it clear that the days of testing every new brand were over.

Brand representatives found buyers’ interest and confidence in premium denim to drive sales hadn’t waned significantly. However, the phenomenon of the jeans style of the moment that dominated purchasing habits for years has given way to buyers putting their faith in a select group of proven brands that can provide consistent quality, delivery and sales.

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