Cabana Trade Show New York

NEW YORK — Cabana, a resort and swim trade show started by Sam Ben-Avraham and Janet Wong, made its New York debut last week.

Elevated was a frequently used word when buyers, brands and retailers described the show, which took place next to Capsule at Pier 92, and was decorated with plush, Millennial-pink carpeting, gold fixtures and plenty of greenery. There was also the natural lighting and views of the Hudson River.

While the Cabana show in Miami focuses on swim, the New York show featured more resort wear with a few active lines. Brands and buyers say both categories are in an expansion phase.

“It’s becoming more of a lifestyle business and less of a seasonal business,” said Allison Bryant, who runs HM Showroom with Jennifer Mohlar. “Resort and swim is no longer about the boho look. It’s more structured but still beachy.”

Jade Swim, one of HM’s clients, showed mostly minimal one-piece swimsuits in solid colors that could second as bodysuits and cover-ups, which Bryant said is a trend within swim and resort.

Rhode Resort is expanding its assortment to be more contemporary ready-to-wear.

“They want to be seen as a year-round brand,” said Bailey Billups of Goods and Services showroom.

Rhode Resort previewed tiered ruffled dresses; its best-selling Ella dress, a long-sleeve, short style that can be tied at the waist or left undone; and long dresses with mock necks. Billups said the designers have focused more on solid colors.

According to Billups, while traffic was a little slow, she was happy with the caliber of buyers and said that many are looking for unknown brands to offer their customers something new.

“Smaller brands are becoming a coveted resource for larger department stores,” said Billups. “Customers are looking for something unique.”

Made by Dawn, a swimwear line designed by Dawn Peterson in Santa Barbara, Calif., showed high-waist styles, textured swimsuits and long-line crop tops that were tie-dyed by hand.

The Irina Korkhin Showroom, which focuses on resort and swim, featured brands including Vitamin A, a swimwear line, and Cool Change, a line of cover-ups made in Bali that can be worn on the street.

“The swim category is doing really well,” said Melissa Slack, an account executive at IKS. “It sits on the floor for a while and customers are liking all of the newness within the category.”

Khongboon Active, a Thailand-based brand, introduced its active collection at the show, which included color-blocked sports bras and leggings with mesh details. The company has differentiated the line by integrating it with an NFC chip that can connect to fitness-tracker devices.

De Vonna Troope, who handles sales for the brand, said buyers including Bandier, Saks Fifth Avenue and Anthropologie have stopped by and showed interest.

Splits 59, another activewear brand, said buyers have been making orders. They are interested in high-waist styles and performance pieces that can also work outside of the gym. Splits 59’s collection was inspired by Cuba and baseball. The line included raglan active shirts, color-block capris, fleece hoodies, and matching sets, which Cindy Shin, the vice president of sales, said are important this season.

Hanna Mitchell of Polly King and Co showroom presented MiH, a denim line, Champion’s European line, and Hanes’ collaboration with celebrity stylist Karla Welch.

“Buyers are really gravitating to heritage product,” said Mitchell. “Customers are looking for product that will last.”

Melia McGee, a buyer for Nordstrom’s Pop-In stores, called out All Things Mochi and Solar, but was hoping for a more varied assortment.

“I would have loved to see more accessories,” said McGee. “We really view trade shows as a place of discovery, so we are always looking for new and different product.”

Kimberly Lewis, who owns Emerson Grace, a women’s boutique in Nashville, was very pleased with her experience.

“I will start here going forward,” said Lewis, who called out Tryb 212, Coast, Mistyque and Cali Dreaming. “I just love the curation.”

More from WWD:

Sam Ben-Avraham, Janet Wong Bring Cabana Show to New York

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