NEW YORK — Charles Beech has been tapped as transitional chief executive officer for Caboodles Cosmetics, following the departure of Gary Schofield in May.
Beech, based in Memphis, has previously held positions with Maybelline and Procter & Gamble, according to Peter Henning, president and chief executive officer of the Caboodles Division of Plano Molding Company of Plano, Ill., which makes cosmetics boxes and kits under the Caboodles name.
The Caboodles Cosmetics offshoot will continue to be based in New Westminister, British Columbia, where marketing and manufacturing operations are located, said Henning.
As first reported in WWD on May 30, Plano Molding has been seeking buyers for the Caboodles Cosmetics brands, which include Caboodles, She She and C Me. Henning said the goal was to attract investors who would help fund further development of the brands. He said an announcement could come within the next two weeks.
Both Henning and Schofield declined to discuss what caused the split. But sources suggest a difference of opinion on the future of the business may have been a factor. Schofield, who had invested in the business, said his lawyers are working out a settlement. Although Schofield isn’t ready to walk away just yet. He said he has made a bid to buy the businesses outright.
Henning declined to comment on potential suitors, including Schofield.
Meanwhile, the existing Caboodles team displayed new products from the Caboodles and C Me brands at the National Association of Chain Drug Stores Marketplace conference earlier this week in San Diego. According to Henning, the She She and C Me brands, initially developed for department and specialty store distribution, may be redirected to mass and drugstore doors.
Separately, Schofield, who was also at the NACDS meeting, continues to express support for the brands he helped create. “Personally, I still believe C Me, She She and Caboodles are fantastic brands with great equity,” said Schofield, who networked with industry associates on the show floor.