NEW YORK — Calvin Klein Inc. is stepping onto the fairway.
CKI inked a licensing deal with Windsong Sport LLC, the division of the Windsong Allegiance Group, to launch the Calvin Klein Golf collection. Windsong will manufacture and distribute the line, which will be part of the company’s better-priced white label assortment and include women’s and men’s golf apparel as well as accessories. Windsong Sport president Fran Matthews also will become president of the company’s new Calvin Klein Golf division.
Kevin Carrigan, creative director for ck Calvin Klein and the better-priced Calvin Klein white label, will work on the line, which takes its cues from the clean, modernist aesthetic of the brand, with a main focus on knits, including sweaters, pants, shorts and outerwear, as well as golf accessories and shoes.
On average, recommended retail price points for the women’s Calvin Klein Golf line range from $80 to $100 for pants, $100 to $225 for sweaters and $75 to $80 for knits.
Windsong Sport owns activewear brands such as Como Sport, Pivot Rules and Navy Cutter, and markets licensed lines for Geoffrey Beene, Alexander Julian Colours and Alexander Julian Private Reserve. “We have been very impressed with Windsong’s expertise in the golf industry,” Tom Murry, CKI’s president and chief operating officer, said in a statement.
The line is being previewed at The International PGA Merchandise Show, which opened on Thursday at the Orange County Convention Center in Orlando, Fla. It is expected to launch for the next holiday season, with distribution projected at 250 upscale golf specialty stores in the U.S. for the first year. Windsong also is building a special showroom for Calvin Klein Golf at its sales office here at 1410 Broadway.