LONDON — Designer Jenny Packham is best known for her bridal gowns, red carpet sparklers and demure, printed or embellished dresses worn by the likes of the Duchess of Cambridge, but on the rocky terrain of British fashion — where so many companies struggle to survive — she’s also a member of an elite society of long-standing brands.
Her 30-year-old business, which she runs with her husband Mathew Anderson, is independent, profitable and makes its money from clothing — with the business split 50/50 between the eveningwear and bridal collections. She has a healthy wholesale business, a flagship on Mount Street here, and in July opened her first store in China at the Beijing Peninsula Hotel, a 153-square-foot space that carries her bridalwear.
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Photographed by Kuba Dabrowski/WWD
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