By  on December 12, 2019

Some things take time. Loewe’s entry into the U.S. retail fray, for example. On Tuesday night, the brand opened its first U.S. flagship, on Greene Street in New York’s SoHo.

The retail arrival only took 175 years (give or take a failed Eighties effort). It’s part of the plan installed by chief executive officer Pascale Lepoivre, who took the helm in 2016 after nine years at Celine. While much of Loewe’s business is done within its 130 stores — up by a modest count of 10 since her arrival — she sees that network as more than a series of transactional centers. “We ultimately consider physical stores as media, a communication tool…the best, most complete way to show what we are, because it’s not obvious,” she says.

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