With October, breast cancer awareness month, only days away, the Council of Fashion Designers of America is busy finessing retail initiatives for Fashion Targets Breast Cancer.
For the second year running, Nine West and FTBC have joined forces for the Nine West Runway Relief with Modelinia. Their efforts include selling FTBC T-shirts at ninewest.com as well as a limited edition messenger bag signed by fashion insiders. A Runway Relief album will be sold on iTunes, and a Nine West-produced FTBC boot with a built-in odometer was given to models during New York Fashion Week.
QVC is another supporter back this year. The company will be selling a FTBC version of the Fashion’s Night Out shirt, scarves and wristlet that are currently available at qvc.com. From Oct. 17 to 23, eBay shoppers will have the option to donate to FTBC when they check out online.
The lingerie and swimwear trade show Curve remains committed to the cause. Having maintained FTBC as its charity of choice for the past year, Curve will do the same in 2012. Exhibitors are asked to get involved by donating $500 when they register for the show.
Anna Sui teamed up with Hanky Panky to design a seven-piece limited edition lingerie line. The Anna Sui Celebrates Hanky Panky collection is a wink at the 25th anniversary of the brand’s thong. A portion of sales from Sui’s designs will go towards the FTBC.
Betsey Johnson is another designer who is pitching in by creating select items that will also benefit the charitable initiative. Consumers will be able to buy these designated goods — socks, tote bags, underwear, gloves, a scarf, pins and a charm bracelet at betseyjohnson.com.
Johnson is also working with Chambord Liqueur for its national “Pink Your Drink” fund-raising event that will benefit FTBC. Johnson will be hosting “Cocktails and Cupcakes” special events in select Betsey Johnson boutiques.
Yummie Tummie will give 10 percent of all sales during October via yummielife.com to FTBC. Altruette, Commando, New York Fashion Beauty and Hollywood Fashion Secrets are also on board with various efforts supporting next month’s initiative.
Catherine Bennett, the CFDA’s director of business affairs, is leading the charge to try to rev up domestic and international awareness.