NEW YORK — As the icon for the Council of Fashion Designers of America’s Fashion Targets Breast Cancer program, the bull’s-eye motif has already made its way onto T-Shirts and iPod cases. In October, it will be found inside ballet flats, too.

Specialty store chain Scoop has teamed up with the CFDA and created a special ballet flat in aid of FTBC. The black leather slipper, priced at $98, features the bull’s-eye icon on the insole.

Stefani Greenfield, Scoop’s co-owner, conceded she hadn’t realized the global scope of the program until she recently met Elizabeth Woolfe, FTBC’s program director. “As a woman, you have a relative, a best friend, you know someone [who has had breast cancer],” Greenfield said. “This is something you think about. When Elizabeth told me about the millions of dollars raised, I said, ‘We have to do something together,’ and I wanted to do something that would appeal to everybody and be on trend.”

The ballet slippers, sized 6 to 11, will be available at Scoop stores in October, and net proceeds from each sale will benefit FTBC. Greenfield is also making the item available to other retailers. Those interested can place their orders at ftbc@scoopnyc.com. “It will be like a telethon,” Greenfield said. “We want to see how many orders we can get in the next two weeks.” The other retailers must only guarantee that at least 25 percent of the net proceeds will go to FTBC.

“I hope we can launch a program and do items every season,” Greenfield said. “This is a feel-good item. We are giving our customer a platform to make a difference.”

This story first appeared in the July 25, 2006 issue of WWD. Subscribe Today.

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