By  on November 8, 2017

CHENGDU — Chanel headed to the Chinese heartland this past week, pulling out the stops for its Chengdu VIPs. Aside from restaging replica shows of its cruise Greek-themed collection, it assembled a front row and party that included brand ambassadors Zhou Xun, Marine Vacth and celebrities William Chan, Nana Ou-yang and Victoria Song.

It is the third time the house has staged a major initiative in China, after Beijing and Shanghai, and while Chengdu’s demographic is not as mature as the shopper in those cities, it is evolving quickly.

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