Duvetica has embraced a digital-only strategy to make its debut in the children’s wear arena.
Founded in 2004 in Venice, the company, which specializes in luxury men’s and women’s down jackets, has recently launched Duvetica Boy & Girl for children and kids in the 2-to-12 age range.
The boys’ and girls’ collection utilizes lightweight French and Japanese nylons in its shells, and the jackets are padded with high-end French goose down. The children’s line is sold exclusively online at the Duvetica Boy & Girls pop-up-shop, which is accessible from both the company’s own Web site and e-tailer Yoox.com’s children’s wear section. Prices range from 200 euros, or $267 at current exchange, to 300 euros, or $400.
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