Chloë Sevigny, Chopard Shout About Sustainability in Cannes

CANNES, France — With all eyes turned on Cannes, Chloë Sevigny, eco-campaigner Livia Firth and Chopard’s Caroline Scheufele wanted to leverage the momentum and get together to promote a cause they all believe in: sustainability.

“Everything is the utter excess here, but it’s also a great platform: The press from all around the world is here and there’s a lot of focus on a global scale, people are looking at Cannes. So if we can set an example then we should take that opportunity,” said Sevigny, who was at Chopard’s rooftop at the Hotel Martinez on Wednesday to debut the bag she has designed for the jeweler.