“Lacroix. Baby spew.”
That snippet of dialogue, uttered by Jennifer Saunders in “Absolutely Fabulous” when child care upended her luxury lifestyle, is certainly one of the more unforgettable incongruities in the popular culture.
For the new thrust into women’s fashions, Topiol partnered with CAA-GBG, the brand management group that works with the likes of David Beckham, Jennifer Lopez, Sean John, Coca-Cola and Playboy. Its mission: to exalt Lacroix’s rich fashion legacy, and introduce its aesthetics and spirit to new generations — hence the projects with young brands and designers that resonate with Millennials.
Elements of her Lacroix capsule include embroideries, lace trims, “and we are working with lots of metallic elements and hardware for the first time.”
That said, Jourden envisions her designs in a contemporary context, paired with customized Nike Air Force 1 sneakers. “We are also doing something extremely modern and putting this vision into a very different context,” she explained in a phone interview from her Hong Kong design studio.
Jourden distributes her collection to about 20 doors, with North America her top market, followed by Hong Kong and Mainland China.
In addition to her Paris runway show on Sept. 29, the designer is participating in Shanghai Fashion Week in October.