By  on February 4, 2016

Ciara, Tori Kelly and Allison Williams will play up their multidimensional lifestyles beyond Keds’ spring advertising.

Part of the newly formed Keds Collective, a cadre of women that includes Jamie Chung, Billie Whitehouse and others, their involvement is experiential. Williams, for example, has also directed two short videos for Keds’ site and will host the Feb. 10 “100 Years of Keds” event being held with Refinery 29. Ciara will perform at the West Chelsea event and she is also said to be crafting customized Keds for the brand’s collaboration with Topshop, due in stores in May. Hong Kong-based stylist and blogger Tina Leung and i-D magazine’s Julia Sarr-jamois are also expected to do the same for Keds.

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