Cindy Crawford, the beholder of one of modeling’s most famous faces, has signed a deal with IMG to represent her in all areas of fashion and marketing. The supermodel is said to be turning to the powerhouse to bolster her licensing prowess, especially with large corporations with a global reach. Another priority is Cindy Crawford Home, which was launched last year with Rooms to Go and will wholesale nationally for the first time later this year. There are also plans to pursue other licenses in the home category, according to an IMG spokeswoman.
The De Kalb, Ill. native was reportedly discovered by a news photographer while shucking corn as a teenager. In addition to her home collection, she has her “Meaningful Beauty” skincare line, signature fragrances with Cosmopolitan Cosmetics and an ongoing spokeswoman deal with Omega watches.
Widely recognized for her magazine covers and work with Revlon and Pepsi, the 40-year-old mother of two most recently appeared in Liz Claiborne’s spring 2006 ad campaign.
For complete coverage, see tomorrow’s WWD.