MILAN — Cividini has launched the new “Fatto a mano” — or “Handmade,” in English — sustainable collection.
The knitwear line is handmade in natural fibers by local artisans while the coloration process doesn’t involve toxic, azo dyes. Additional prints and embellishments on the knitwear are also hand-painted by artists with natural colors.
“This kind of approach has been in our collections since the very beginning, but now we’re communicating it in a louder way,” said Piero Cividini, who along with his wife, Miriam, founded the label in the Eighties and designs the brand’s collections.
The lineup, focusing on “seasonal basic items and simple shapes,” includes a gray cashmere style with no stitching, an acid green cotton pullover and a light blue cotton knit with wide-neck and raglan sleeves. Due to the handmade procedure, “the line has a higher positioning compared to our regular knitwear offering, retailing at an average 30 percent higher price,” Cividini said. In particular, prices for the “Fatto a mano” line, which will be distributed in Cividini stores and corners alongside with the main offering, range from 385 euros to 660 euros.
In general, Cividini projects to end 2018 with sales accounting for 12 million euros, in line with the previous year. Japan and the U.S. are the main markets for the brand, with the former accounting for 35 percent of the sales and the latter 15 percent.
In Japan, the label is distributed in 60 multibrand stores and 18 shops-in-shop in main department stores — including Isetan, Mitsukoshi and Takashimaya — while distribution in the U.S. counts 45 doors.
In the future, Cividini will continue to focus on Eastern markets, as the founder eyes China for further expansion.
“It’s a very complex market, it has a commercial structure that’s completely different from ours and it’s difficult to communicate the products to the right customers, but it’s becoming more and more accessible and there are the premises to grow there,” he said.
As reported, Cividini made its retail debut last year in China opening a boutique inside Shanghai’s Golden Eagle department store and a corner in Nanjing. The launches were consequent to a five-year partnership the company signed in 2016 with Singapore-based IFFG group, which distributes the Italian brand’s collections in the Chinese market.