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NEW YORK — Magazines, good reads though they are, never tend to stop just there. Witness Visionaire or the new league of titles. Now, the Detroit-based fashion and design glossy, Clear, known for its patent-pending see-through cover, is adding another kick to the publication punch — a line of reconstructed T-shirts, Be Clear, which will flaunt the quarterly’s editorial images. “It’s almost like a walking exhibit,” said Ivana Kalafatic, managing editor and fashion director of Clear, who started the label with friend and fashion designer Emilia Valentina. The collection is “part rock, part baroque” and features reworked knit jerseys embellished with antique lace, vintage pins, Swarovski crystals and faux pearls. Retail prices start at $200 and the T-shirts will be available at clearmag.com. Marketing types take note: The duo is offering a one-year Clear magazine subscription with every purchase.

In addition to a Be Clear men’s line, set to debut later this year, Kalafatic, with magazine co-founder Emin Kadi, is also launching a Clear home catalogue of, natch, transparent and white furniture coproduced with fellow artists and designers. “It’s almost like the magazine is the skeleton for all of these limbs that are just growing,” Kalafatic said. Already established in the Clear empire are an image and branding company called Clear Works and Element, a modeling agency.

— Venessa Lau

This story first appeared in the October 13, 2004 issue of WWD. Subscribe Today.