NEW YORK — Clinique is banking on proven franchises to grow its color business in the second half of this year, as part of its spring-summer battery of launches.
The venerable cosmetics brand is adding siblings to its successful Glosswear for Lips and Colour Surge franchises and a limited-edition addition to its Happy franchise, as well as launching a new bronzer with a mousse formula and rolling out a new lipliner collection.
The blockbuster of the lot is expected to be Colour Surge Bare Brilliance Lipstick, an addition to the Colour Surge franchise. The new lipstick line features a lightweight, highly reflective formula, noted Julie Howard, vice president of global makeup marketing for Clinique. “The color is sheer, but very vivid — you get lots of color, but not an opaque finish,” she said.
The new formula also includes grape seed oil and shea butter for a moisturizing effect.
The collection includes 14 shades that are permanent additions to the line —?broken down into families of nudes/naturals, tawnies/reds, pinks/roses and violets/berries — as well as Confetti, a limited-edition, transparent sparkle hue. Each shade will retail for $13.50. The collection will be launched in May. Howard wouldn’t comment on projected sales, although industry sources estimate that the new line could do upward of $6 million at retail in its first year on counter.
Glosswear for Lips Intense Sparkle will join the existing Glosswear for Lips franchise in June. The twist: highly reflective crystal particles intended to create a multidimensional look, said Howard. The coverage is sheer to moderate, she added. The formula also includes transparent polymers, intended to offer extended wear without being sticky, while Vitamin E provides moisturizing properties. Glosswear for Lips Intense Sparkle will be available in six shades, each retailing for $13.50.
Eye Colouring Crayon, which will be launched in June, is an oil-free, shimmering gel eye shadow formula housed in a translucent pencil barrel. “The glossy finish is possible because the formula comprises a blend of lightweight emollients,” said Howard. “It goes on like a pencil, but looks like an eye shadow.” It will be available in six colors, each retailing for $14.50.
The pencil theme continues with the new Sheer Shaper for Lips, a moisturizing formula intended for use with sheer lipstick, lip gloss and lip balm. The formula is considerably lighter than Clinique’s existing lipliner, Quickliner; it contains between 50 percent and 75 percent less pigment, depending on the color, noted Scott Miselinicky, director of global product development, makeup, for Clinique. “As a result, you get very natural, but shapely lips,” he said. The formula contains a blend of waxes and emollients, including jojoba seed oil, paraffin and cottonseed oil, for a soft application. Polybutene is intended to keep the pencil from feathering or bleeding, while ascorbyl palmitate, an antioxidant, is said to help prevent free radical damage.
Sheer Shaper for Lips will be available in six shades, each $12.50, in May.
Clinique will also roll out Quick Body Bronze Tinted Self-Tanner Mousse in May. It is intended to be a fast-drying, streak-free formula. “It forms a long-lasting ‘tan’ in less than an hour and blends effortlessly,” said Agnes Landau, vice president of global hair, fragrance, holiday, men’s skin care, body and sun marketing for Clinique. Once applied, the color is said to last three to four days. The formula includes DHA, said to react with skin’s surface proteins to provide long-lasting color, along with black walnut extract to soothe skin and glycerin for moisture. It will retail for $16.50.
A limited-edition product, Happy Cooling Shimmer Gel, will be on counter in May. The product is lightly scented and leaves a light shimmer on the skin, said Landau. It will retail for $20 for 4.2 ounces.
— Julie Naughton