LONDON — Arch & Hook, the hanger brand that’s worked with fashion names including Saint Laurent, Vetements and Harrods, is on a mission to make the functional, everyday object sexy and sustainable.
Made from Forest Stewardship Council certified wood, Arch & Hook’s hangers can last for years, as opposed to the normal six months. Liesbeth Gort, director of FSC Netherlands, said the brand supports the FSC’s mission to promote “environmentally appropriate, socially beneficial and economically viable management of the world’s forests, which is highly important for reaching the U.N. sustainable development goals.”
Arch & Hook is hoping to set a new precedent for other hanger companies and on June 24 they’ll be launching Mission E, a closed-loop, recycled hanger program. “We’re the first in the hanger industry to create a closed-loop hanger program. With other hanger companies, the recyclability of the plastic used is extremely low, below 20 percent,” said Fauser.
Two global sportswear retailers, with 1,000-plus stores each, have already signed up to take part in the program and they will be using Arch & Hook’s fully recycled and recyclable hangers, according to Fauser, who declined to give the names. These retailers will mark the company’s foray into the mass market as Arch & Hook has until now worked mostly with luxury brands.
Fauser pointed out that the hanger may be ubiquitous in retail, but overlooked in sustainable practices. “I hope this year’s CFS attendees understand that taking action to implement these practices to create long-term environmental impact is tangible and attainable,” said Fauser.