PARIS — The hip boutique here, Colette, has been busy playing matchmaker.
As a result, the store today will celebrate the launch of a bag collaboration between German accessories brand MCM and U.S. streetwear clothing label Married to the Mob.
The tote will sell for one season as an exclusive to the store.
“When I think of MCM, I think of LL Cool J wearing one of their visors in the Nineties,” said Leah McSweeney, the 24-year-old founder of Mob, which launched in spring 2004.
For the project, McSweeney customized one of the brand’s classic patent leather totes with her own brand of outsized graphics.
“I wanted to move away from the itsy-bitsy, allover print that’s in with streetwear brands right now, inspired by Vuitton’s monogram,” said McSweeney of the limited-edition bag, priced around $1,000.
The tote features the words Mob and MCM on each of its sides in outsized cartoon-ish lettering, and comes in combinations of black and white or aubergine and white. A lip-shaped tag, Mob’s signature, hangs from its handle.
McSweeney said the project has given her a taste for accessories.
“I definitely want to launch my own bag line over the next two seasons,” McSweeney said, adding that she is preparing to present her first denim line in New York at the end of March.
Her brand, which features T-shirts, sweatshirts and, for fall, a satin jacket, is distributed in niche stores such as Huf in San Francisco and Alife in New York.
“I started out as the only girl brand among male-dominated streetwear stores and I feel I’ve conquered that now,” McSweeney said. “I’m ready to branch out.”