Now the Los Angeles-based designer and owner of the business is introducing a knit-driven spinoff line called By-Product. Kim believes casual knits can complement expensive looks, which was the thought that prompted By-Product.
The line includes layering pieces in cotton and Lycra spandex in basic colors such as black, white and khaki, A-line skirts in oatmeal cotton thermal, nylon and Lycra dresses and baby T-shirts. Prices go from $15 to $90 wholesale. Kim’s Product line wholesales from $50 to $200.
By-Product has already been picked up by Bergdorf Goodman, Henri Bendel and Barneys CO/OP shop in New York, Fred Segal on Melrose Avenue in Los Angeles and Body in Encino, Calif., among others.
“It’s younger, more informal,” Kim said. She predicted By-Product will gross about $1 million in its first year.
LYCRA-BLEND LIFESTYLE: Sportswear manufacturer Bisou Bisou has opened a store at 9540 Brighton Way in Beverly Hills. It is the company’s first retail venture.
Owner Mark Bohbot said the shop, an 800-square-foot space across from Emporio Armani, will be able to showcase the entire collection of 100-plus pieces and project the company’s total approach to Lycra-blend sportswear and bodywear.
The store will be managed by Lisa Hokanson, a former manager of the DKNY department at Neiman Marcus in Beverly Hills. Bohbot is projecting annual sales at about $1 million.