D&G Jewels is saying buongiorno to the U.S.

Dolce & Gabbana and its jewelry and watch licensee, the Italian Gruppo Binda, are partnering on D&G Jewels’ distribution in the U.S. after a strong showing in Europe, the Middle and Far East since 2005. For Domenico Dolce and Stefano Gabbana, the launch is an extension of their creative vision, and represents the hope that American fashion will again embrace their Italian aesthetic.

This story first appeared in the July 16, 2007 issue of WWD. Subscribe Today.

“We have operated directly in the States since 1990,” said Cristiana Ruella, managing director and board member of Dolce & Gabbana. “It’s a strategic market for the group, one in which we significantly invest and where we are present with all the product ranges to ensure the best development of our brands. Considering the success of the line in the rest of the world and in light of the valuable partnership with Binda, it seemed natural to us to extend the licensing agreement by including the United States.”

D&G Jewels will arrive this September in Bloomingdale’s and Nordstrom and in select stores, such as Saks Fifth Avenue, and at Neiman Marcus online. The collection will be available at all D&G boutiques nationwide.

Ranging in retail price from $200 to $600, D&G Jewels consist of earrings, bracelets and necklaces in stainless steel and gold-plating. Some pieces come with faux pearls, leather and crystal.

This marks the second time Gruppo Binda has teamed with the Italian luxury firm on a U.S. launch, having brought D&G timepieces to the U.S. a year ago.

“The extension of the partnership with the Dolce & Gabbana Group confirms the two companies’ mutual satisfaction since they started their successful and stimulating relationship some years ago,” said Marcello Binda, chief executive officer of Binda Holding Co. “The distribution agreement for such a vast and strategic market leads us to a new challenge that we see as both demanding and rewarding for both companies.”

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