By  on August 13, 2019

LONDON — Danish retailer Birger Christensen has a 150-year-old history, its chic multibrand boutique having opened its doors in the heart of Copenhagen in 1869, and built a name for offering a well-curated collection of luxury names alongside its own brand of fur and accessories.

But when Denise Christensen joined her family business as chief executive officer in 2017 she wanted to write a new chapter in the brand’s history and look forward to the future — and she did so by debuting a series of private labels, backed by the retailer.

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