Francesco Sourigues and David Vivirido

MILAN — David Vivirido and Francesco Sourigues are bringing their Viso lifestyle project to New York.

In conjunction with the design-focused NYC x Design event, running until May 23, the creative duo, who in 2006 launched the men’s title Hercules Magazine, opened on Thursday night an exhibition in a temporary space in TriBeCa. Open until May 20, the exhibit showcases a range of pieces designed in collaboration with American architect and interior designer Giancarlo Valle, including two armchairs; a screen room featuring Viso’s exclusive tapestry and Art Deco-inspired prints, as well as two tables. In addition, the temporary space will carry a selection of Viso pieces including tote bags, vases, plates and blankets, which are available for purchase in-store and online at

“These past 12 years focused on the development of Hercules Magazine have been actually amazing and I think we manage to put it in a good spot,” said the Spanish-born Vivirido, who first met Argentinean Sourigues in London 17 years ago. “However, we felt that we wanted to start expressing our creativity in various forms and a year ago we basically opened Pandora’s box.”

VISO Exhibit in New York

The Viso exhibit in New YorkBrian Ferry

In September 2017, the duo opened The Issue Ten concept store on Barcelona’s prestigious Avenida Diagonal, where they started selling magazines, books and home accessories.

“The space quickly became a go-to destination visited by tourists coming to Barcelona from Northern Europe, Japan and the United States,” said Sourigues, who lives in Barcelona, while Vivirido is based in New York.

“I think that the decision to launch our own collection was so organic,” said Vivirido. “We actually couldn’t find home and interior design pieces which we could afford so we decided to take that way. We definitely target our generation.”

The first collection of Viso — which takes its name from the initials of the brand’s founders — hit the brand’s store just before Christmas and included a range of mohair blankets crafted in an antique Spanish factory, as well as porcelain plates with ancient Greek and Roman-inspired graphic designs with a sexy touch.

The line currently also features more affordable jacquard blankets made in an American factory in North Carolina, as well as cushions, vases, upholstery and bags.

VISO Exhibit in New York

The Viso exhibit in New York.  Brian Ferry


Described by Sourigues as an “honest and realistic” project, Viso products currently retail under $1,000.

“We definitely want to make affordable items but at the same time we make sure to work with factories and artisans who can guarantee the best quality,” Vivirido said, adding that the brand’s products are currently available at Matchesfashion in London and at Berlin’s Voo Store.

“We think the potential of Viso is huge and our goal is to develop it as a full lifestyle brand,” said Sourigues, revealing that their next dream is to create a guesthouse.

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