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2BFree designer Cedric Benaroch launched this new loungewear collection of graphic T-shirts, hoodies, slim sweatpants, shorts and jumpsuits for the Southern California cool girl (fans include Alessandra Ambrosio, Nicole Richie and Rachel Bilson). The white and washed-out brights accented with bold stripes, sunbeams, hearts and waves provided a new weekend uniform for the post-Juicy Couture tracksuit generation.

This story first appeared in the October 18, 2013 issue of WWD. Subscribe Today.


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