LONDON — De Beers LV, the diamond jewelry joint venture between the mining and marketing company and LVMH Moët Hennessy Louis Vuitton, has poached two Cartier executives for creative and marketing roles.

Raphaele Canot, 35, formerly jewelry creative director at Cartier, has been named art director at De Beers LV, the company said. She will oversee brand image and will manage the creative team.

In addition, Fabrice Paget, 36, the former marketing director for Cartier’s watch division, will be marketing director, a new post.

Guy Leymarie, chief executive of De Beers LV, said in an interview that Canot’s role “will be more about managing, rather than working as a designer like Reema [Pachachi].” Pachachi stepped down last week to pursue her own projects, but is expected to contribute special designs to De Beers LV on a freelance basis.

Leymarie, formerly chief of Cartier, had hired Canot at the French brand in 2001. She will begin work on Sept. 1 at De Beers LV in London, reporting to Leymarie.

Leymarie said he plans to bulk up the De Beers LV creative team and make it more international. However, he said it was premature to talk about future appointments.

Paget, another former colleague of Leymarie, worked for Cartier watches in Japan and established the Richemont design center in Milan. Among his responsibilities at De Beers LV will be overseeing product management and communications. He begins Aug. 16 and also reports to Leymarie.

The chief executive, who joined De Beers LV in March, said he is putting together a global plan for the company that will be presented to the board in September. “We should begin to see the output at the beginning of next year,” he said.

De Beers has spent about $55 million on the joint venture. The two firms have said they plan to spend about $200 million combined on the project.

— Samantha Conti

This story first appeared in the July 21, 2004 issue of WWD. Subscribe Today.