Bloggers were on the rise this season—front row and backstage—and critics took notice. “Here is the verdict from cyberspace,” International Herald Tribune fashion scribe Suzy Menkes said, tallying: “Balenciaga, 41 Twitters in an hour after the show; and in the same time, Balmain, 75.” The blog, a modern-day forum for conveying personal opinions, has given rise to a number of star bloggers that collectively boast thousands of followers. Manila-based Bryan Boy, 22, mused on his site, after Milan and en route to Paris: “I’m excited to see what invites I get. So far I have Bruno Pieters, Chloé and Louis Vuitton in the bag, Gareth Pugh’s after party.” Marc Jacobs even created an ostrich handbag named The BB in Boy’s honor.

This story first appeared in the November 9, 2009 issue of WWD. Subscribe Today.

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