Charlie Sheen may not seem like a fashion icon, but he certainly helped liven up last month’s MAGIC show in Las Vegas, where he made an appearance to promote the new DaVinci Collection by Charlie Sheen. The retro shirt line, produced by Christopher Wicks of Rock & Roll Religion, trades on the popularity of the CBS comedy Two and a Half Men, which has topped the ratings for the past six years.
This story first appeared in the March 16, 2009 issue of WWD. Subscribe Today.
Sheen was quick to credit his costume designer, Mary Quigley, for creating the retro look favored by jingle writer Charlie Harper, the character Sheen plays on the show. “He’s self-employed, lives at the beach and is not uptight or constrained,” the actor said. It wasn’t long until the shirts “became their own character and took on a life of their own.”
After discussing the idea of an apparel venture with Wicks for several years, they decided to take the plunge. “It’s kind of cool. I just spotted a few of the new ones with my name in the collar, and I had a private, proud moment,” Sheen said with a smile.
Sheen’s personal style is different from the hard-drinking, womanizing Harper’s. Off the air, he prefers jeans, soft long-sleeve cotton Ts, “two or three jackets that I rotate depending upon the weather, and Hanes underwear—I’m a spokesman for them.”
“And I wear a hat most of the time,” he added. “Not because I’m losing my hair, but because it’s a pain in the ass to get my hair right.”