By  on November 8, 2010

While the focus during theshows is on the runways,designers are increasinglyembracing the charms ofthe digital world. Indeed,there were so many fashionfilms on a loop during thespring 2011 shows, it seemsthe still image could have arival for the fashion world’saffections. Hussein Chalayanand Gareth Pugh both showed films instead of holding conventional runwayshows to present their spring collections. Pugh collaborated with directorRuth Hogben to make a film showing model Kristen McMenamy writhingaround wearing Pugh’s flared leather pants and sculpted jackets.

This story first appeared in the November 8, 2010 issue of WWD. Subscribe Today.

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