By  on November 8, 2010

Mulberry celebrated the derring-do of Britain’s Victorian explorers with an elaborate, campsite-themed dinner during London Fashion Week, where guests were forced to rough it—at Claridge’s, of all places. With a few exceptions, retailers, industry figures, press and friends of the brand—including Alexa Chung, Gemma Arterton, Amber Le Bon, Laura Bailey, and Helena Bonham Carter—got down on their hands and knees to climb through a small tent linking the room where cocktails were served to the dining area draped with mosquito nets. A long, narrow table was laid with hurricane lamps, stews and curries were served in billy cans and metal saucepans, and guests perched on folding director’s chairs.

This story first appeared in the November 8, 2010 issue of WWD. Subscribe Today.

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