Appeared In
Special Issue
WWD Collections issue 11/09/2009

A lover of Harold & Maude, homemade zines and vintage duds, one pint-size blogger became the season’s most surprising “It” girl: Tavi Gevinson, a diminutive 13-year-old from the Chicago suburbs prone to acerbic commentary (of her fashion magazines, she writes: “I like to hug them and smell their paper and be creepy”), won over the jaded fashion set with her unabashedly obsessive, at moments strikingly on-the-mark analysis of the New York collections. Attending shows from Alexander Wang to Rodarte—Laura and Kate Mulleavy are said to be fans of her blog, Style Rookie—and accompanied by her father, an English teacher, Gevinson proffered sound bites to eager (and far older) TV reporters.

This story first appeared in the November 9, 2009 issue of WWD. Subscribe Today.


Taking notes from her front-row perch, she later shared lots of opinions on her blog (on Wang: “Alex is more deconstructing than ever before”). While Gevinson was unmissable with her flax-colored pixie cut and clear, thick-framed glasses, whispers abounded that the witty Windy City writer was perhaps a bit too precocious to be true—rather than comment directly, Gevinson slyly peppered her blog with JT LeRoy references.


And, while editors and retailers crossed the pond for the rest of the shows, Gevinson returned home, updating her blog with paeans to Alber Elbaz and Alexander McQueen and Irving Penn, the latter complete with a photo retrospective.


Reminders that the “It” girl was indeed just a girl peeked through, however: “What a lovely thing to come home to after throwing up in gym class!” Gevinson wrote of Sonia Rykiel’s showing. “I swear that is as stereotypically ‘middle school’ as it gets.”

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