Blame it on the Boom Boom Room. Once André Balazs’ invitation-only club—since renamed QT—atop The Standard hotel opened with a star-studded affair during New York Fashion Week, it was official: Staying home was so last season. The venue, with its 360-degree view of the city and terrifyingly awesome 18th-floor clear smoking platform, lured Steven Klein, Daphne Guinness, Jerry Seinfeld, Demi Moore, Ashton Kutcher, and Madonna and her Brazilian boy toy Jesus Luz for its inaugural fete. And that was just the beginning. The Boom Boom, booked back-to-back for Purple and T magazine parties, hosted Chloë Sevigny, Daniel Craig and Lindsay Lohan throughout the week.
This story first appeared in the November 9, 2009 issue of WWD. Subscribe Today.
Further proof that people were more than ready to let the good times roll came from Alexander Wang, Marc Jacobs and Calvin Klein, all houses that put the revelry on hold during fall 2009’s PC, prudent period and lifted the ban on after parties. Wang threw down at a Tenth Avenue gas station—and bought the contents of its convenience store (free Twinkies!)—and had industry folk dancing until the wee hours to live performances by Courtney Love and Santigold. Calvin’s Francisco Costa returned to pre-recession form with a dinner at the Standard Grill.
Meanwhile, the hot ticket in town was once again Jacobs’ post-show extravaganza, restored to its splashy glory at Hiro. He wrangled Lady Gaga and Janet Jackson, who headlined front rows in New York, Milan and Paris. There’s no telling what drew Miss Jackson out of mourning, but if it was the luxury houses’ precious marketing dollars, she wasn’t the only celeb competing for an appearance fee. Rihanna and Prince rivaled each other for ubiquity in Paris, where there were yet more lavish events—Uniqlo’s flagship opening, the Louis Vuitton and Fendi blowouts—featuring celebrities and Champagne flowing freely, at least for partygoers.
Making merry is expensive. And even if the designer sector is not yet back to business as usual, people worked hard to ensure it looked like it was. Then again, fashion is all about appearances.