Rock & Republic has entered cyberspace. The company, which launched about two years ago, has developed quite a following. Celebrities such as Cameron Diaz and Hilary Duff have been photographed wearing the jeans from the Los Angeles-based firm. With each style being named after a rock star, such as the Gwen pants for Gwen Stefani and the Bono for the U2 front man, celebrities took notice. Since the demand for Rock & Republic jeans and denim jackets took off, designer Michael Ball and president Andrea Bernholtz decided to launch a Web site to make it easier for customers to buy the clothing.

This story first appeared in the October 9, 2003 issue of WWD. Subscribe Today.

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