GUESS ISSUES NEW LICENSES: Guess Inc. has signed new licenses for three product categories.

Piccone Apparel Corp., a Los Angeles-based swimwear manufacturer, will produce and distribute a line of swimwear and coordinating coverups in matte fabrics. There will be 40 to 50 styles in the first group, which will be shipped in October.

Robin Piccone, designer of the line, said she is working with cotton and Lycra spandex, Tactel and nylon and microfibers.

“The collection will have a very sportswear feeling in keeping with what Guess is about,” she said, adding that colors and details will also relate to Guess’s sportswear.

Fashion Rite Corp., New York, will produce and distribute a line of outerwear and nylon windsuits for men, women, girls, boys and infants. The collection, planned for initial deliveries in December, will include fabrics such as wool, nylon, cotton twill, microfiber and rainwear fabrics. The majority of the collection will be produced in the Far East.

The third license is with Swank, also a New York company, to produce a line of women’s costume jewelry, using a variety of metals with different finishes. Other materials include cord, stone and leather, and will be designed to coordinate with Guess’s collections.

Guess accessories will be shown during the May market for fourth-quarter delivery.

NEW SPORT IN TOWN: It didn’t take long for Steve Palmer, president and owner of the New Sport denim company, to get back in the swing. Palmer left his post as vice president at Pop Jeans, a California-based denim line, early in February. Ten days later, he was writing orders for New Sport, the moderate-price misses’ and junior denim company he started out of a showroom at 1407 Broadway.

Palmer credits his quick turn to supportive retailers and a network of manufacturers. In addition to the brand name, he is also involved with private label manufacturing for some catalog companies.

“It’s just getting into the stores,” said Bob Allard, women’s denim buyer for the Strawberry chain of moderate-price stores, based in New York. “I expect it will do well. It’s a rather contemporary line, well priced and a little to the fast side.”

Palmer said he hopes to do about $10 million this year with the new line. For the next delivery, there are 53 styles on the line, including several shorts and shortall styles as well as long dresses, tops, vests and a basic five-pocket jean. Wholesale prices are $9.50 to $16.

Other retailers that have bought the line include the 5-7-9 Shops, a moderate-price junior chain based in St. Louis, and a division of Edison Bros. Stores; High Voltage, a New York boutique, and Parisian, Birmingham, Ala.

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