As the Friday deadline for preregistration for Lee National Denim Day approaches, company officials said that they’ve signed up about one million participants for the annual event.
Denim Day, now in its eighth year, invites employees of U.S. corporations to make a $5 contribution to the Susan G. Komen Breast Cancer Foundation in exchange for the privilege of wearing jeans to work for a day. This year that day is Oct. 10, a Friday.
According to Kathy Collins, vice president of marketing at Merriam, Kan.-based Lee Co., 20,000 companies have signed up so far to participate. She said based on past patterns, last-minute registrations should bring the total number of participants to between 1.3 million and 1.4 million. If that happens, the event will reach its goal this year of raising about $6.5 million for the charity, which funds research into the care and treatment of breast cancer.
Since it was first held in October 1996, the event has raised a total of $36.7 million for the foundation. Christina Applegate, celebrity spokeswoman for Denim Day, began doing a series of TV interviews this week promoting the day, Collins said.
Although Lee will continue to accept registrants after Friday, Lee said companies late to sign up likely would not receive packets of materials intended to help in organizing company-wide drives.