DKNY Jeans brought 180 Teen Vogue readers out for a fashion show starring some of their favorite soap stars.
This story first appeared in the November 6, 2003 issue of WWD. Subscribe Today.
Held at Manhattan’s Industria Superstudio on Oct. 23, the magazine invited subscribers and other guests to meet some of their favorite soap opera studs and catch all the hottest gear from DKNY Jeans’ holiday line, which just hit stores.
Teens in the audience screamed as soap stars from “Guiding Light,” “All My Children” and “As The World Turns” hit the runway, dressed in clothes from the DKNY Jeans men’s line with models dressed in the women’s clothes. With a DJ spinning all the greatest pop and hip-hop hits, the evening ended as the invited guests danced and sipped soft drinks. Guests had the chance to enter a raffle to win a lunch date and visit to the set of “Guiding Light” with the actor of his or her choice.