The Los Angeles jeans supplier, True Religion Apparel Inc., has named Massimo Cavallari, of Savona 7 Intercompany, to handle its distribution in Italy, Germany and Spain.
The 14-year-old Milan-based company will warehouse True Religion products in Italy to aid in speedy order fulfillment. It maintains seven showrooms in the country and currently sells to about 700 specialty and department store chains on The Continent.
True Religion president Jeffrey Lubell said in a statement that Cavallari, a principal in Savona 7, has “experience representing some of the world’s finest apparel and denim manufacturing companies.”
As reported, Lubell launched True Religion last fall and this summer took the company public by merging it into the shell of a former minerals concern. Lubell has said the brand is on track to do $4 million in sales this year, and he wants to grow that volume by at least 50 percent next year.