The denim market might be showing signs of losing momentum, but it remains one of the most dynamic areas of the fashion world. Women's jeans sales in the U.S. increased 10.8 percent in the last year, to $7.8 billion, a slight decline from the previous...
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The denim market might be showing signs of losing momentum, but it remains one of the most dynamic areas of the fashion world. Women’s jeans sales in the U.S. increased 10.8 percent in the last year, to $7.8 billion, a slight decline from the previous 13.7 percent annual growth rate. Sales of premium jeans, predictably, have started to slacken, but growth is still impressive, from the ultrapricy zone down to the mass level, while fresh trends, such as cleaner washes and skinny silhouettes, are adding interest.
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