Los Angeles is clearly the place to be a denim enthusiast. Of the top 10 most-searched-for denim brands listed, more than half are based in sunny SoCal.
“This is definitely a clear indication that L.A. is producing styles that are at the top of popularity in the U.S.,” said Alex Mendoza, partner of Stylophane.com, San Francisco, an e-commerce and marketing company. “They have the special eye right now for what is selling.”
Stylophane.com’s Brand Popularity Index tracks more than 400 fashion brands and how often they are searched for online, using popular search engines such as Yahoo and MSN. “Search volume” refers to the total number of times the brand was entered into a search engine.
Celebrities appear in ads for a number of the top-rated brands, and some give brands free publicity by mentioning them in magazine articles when they’re asked what jeans they’re wearing.
For the complete WWDList, see Denim in Depth, inside tomorrow’s WWD.