By  on August 23, 2019

After more than three decades in the fashion industry, most notably as the cofounder of the Designers & Agents trade show, Barbara Kramer is pivoting to cannabis.

Kramer has opened The Plant Lore, a full-service agency offering branding and product development, sales representation and retail support. Based in Los Angeles, she and her team are representing 10 high-end brands making CBD-infused products, including CBD + Nature (skincare); Gron (beauty and confections); Hello Goldie (tea); Mimoi (color face foundation with SPF); Ondo (tinctures), and Beboe (CBD vape pens). They have partnered with Wunderlich Kaplan Communications to offer brands public relations support.

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